1. Introduction
2. Construction
3. Source text: Poem  
4. Showcase
5. Exhibition
6. Typeface
7. Acknowledgements
8. Bibliography
9. Contact


This site presents the MFA project
in Visual Communication of
Veronika Larsson, completed in
2022 at Konstfack University in
Stockholm, Sweden. For further
inquiries, please email me.

Site typefaces:
Halibut, Junicode & Karla





1. Introduction
2. Construction
3. Source text: Poem
4. Showcase
5. Exhibition
6. Typeface

7. Acknowledgements

8. Bibliography

9. Contact


This site presents the MFA project
in Visual Communication of
Veronika Larsson, completed in
2022 at Konstfack University in 
Stockholm, Sweden. For further
inquiries, please email me.

Site typefaces:
Halibut, Junicode & Karla









1. INTRODUCTION

The starting point for my degree project was the experience of an
“in-betweenship”: to be in the middle of two cultures. If language is a bearer of culture and typography the body of language, as a graphic designer I was curious about what typography could be created from this intermediate position. In particular, I wanted to work with methods, tools, and expressions derived from Jewish heritage in order to change my conditions for type construction and language.

I have explored the 
as a method and form; historically created to save time and space in typesetting, but here used to find common denominators between two structurally different scripts. One question in particular has guided my process: can I create something whole from an intermediate position – something that isn’t one or the other, but a third possibility?

The result is a calligraphic, interscriptual typeface with hybrids of Latin and Hebrew letters that can be read from left-to-right in English, as well as right-to-left in Yiddish. Based on my own poem about this in-betweenship, the visual appearence comes from the codependency between the two scripts, a well as the compromises this merge entailed. This way, it doesn’t only represent my own hybridized experience but also the Jewish experience at large, shaped by influences from other cultures and languages over centuries of flight and migration.



Latin (English): BOTH  +  Hebrew (Yiddish): ביידע